Europe is a 450-million-consumer market that most Indian sellers avoid, because EU compliance looks intimidating: VAT registration, EPR, returns logistics and language localisation. MyShopInEurope exists to remove exactly that friction — it is a Europe-facing platform that helps Indian and Asian brands sell into the EU, with warehousing, returns and last-mile handled on the European side.
How the model works
- You onboard as an Indian brand or seller and list your products for European buyers.
- The platform provides EU-side infrastructure — warehousing, returns handling and last-mile delivery, with distribution into European marketplaces.
- Your job shrinks to product, pricing, brand content and getting stock into the EU warehouse.
- Buyer-facing promises like free delivery thresholds and extended returns windows are handled at the platform level.
Because commercial terms are negotiated per brand and change over time, confirm the current fee structure, warehousing terms and minimum stock commitment directly with the platform before you commit.
Who this suits
- Brands with a defined identity, not generic unbranded goods
- Categories where EU buyers expect fast local delivery and easy returns — apparel, home, wellness, accessories
- Sellers who already have some export experience and can hold stock in a warehouse
If you are still validating whether anyone wants your product, start with a direct-ship channel like Etsy or eBay first, then move winners into an EU warehouse model.
What to prepare in India
- IEC, GST and LUT for zero-rated exports
- AD code registered with your bank and dispatch port
- HS codes for every SKU, plus country-of-origin declarations
- Product compliance documents for the EU — CE marking where applicable, cosmetic product notifications, material and safety declarations
- EU-ready labelling: multi-language where required, EAN barcodes, care and content labels
VAT, EPR and duties in plain terms
- Import VAT is due when your stock enters the EU. Who pays it depends on the incoterms you agree with the platform.
- EPR (Extended Producer Responsibility) registrations for packaging, electronics and textiles are mandatory in several EU countries.
- Duty depends on your HS code and origin. Getting the code right is the cheapest compliance win available.
Do not guess these. Get the platform's written position on who is the importer of record, then verify with a customs consultant.
Getting stock from India to the EU warehouse
This first leg is where your landed cost is decided. Use ShipReward to:
- Compare live carrier rates for replenishment shipments instead of accepting one rate card
- Auto-generate commercial invoices and packing lists that match your HS codes
- Store SKUs in the product catalog so HSN, weight and price auto-fill on every consignment
- Track every consignment in one place and dispute incorrect courier re-weigh charges
- Earn cashback on every shipment, which directly reduces your landed cost
Practical tip: send a small pilot consignment first, measure real sell-through for 4-6 weeks, then size your replenishment cycle. Air freight for fast movers, sea for stable high-volume SKUs.
FAQs
Do I need an EU company or EU VAT number?
It depends on the arrangement and who acts as importer of record. Get this in writing during onboarding.
What are the fees?
Commercial terms are negotiated per brand and are not published as a standard rate card — ask for a written schedule covering warehousing, pick-pack, returns and any revenue share.
How is this different from selling on Amazon EU?
Amazon EU gives you traffic but leaves compliance, VAT and returns to you. A managed Europe platform trades some margin for handling the EU-side operations.
Next step: model the India-to-EU freight cost for your pilot consignment, then set up your catalog in ShipReward so every replenishment ships in minutes.